Meet the faces behind Yooushi!
Hi, I'm Aya, and this is my daughter, Ascia!
We're a mom-daughter duo on a mission to add a special touch & style to your kiddo's days! Ascia helps me chooce fabric color, shoot Instagram reels and pack orders (well, I caught her packing the wrong order TWICE!! but don't worry,It's all under control now)!
Together, We bring fun,laughter, (and a bit of chaos!) one backpack at a time!
How we got into kids backpacks?
Whenever I went shopping for backpacks, I was always stuck between the boring, sporty options (sorry, Nike & Adidas!) or the loud ones with crazy patterns that just didn’t match our style. And the ones that did? Ridiculously pricey—like $120+ for a toddler’s backpack. Can you relate?
So, I decided to create a kids' backpack that checked all the boxes—stylish, functional, and reasonably priced.
Fast forward to today, and we’ve finally launched Yooushi (still can’t believe it!) and I’m still blown away by all the amazing feedback I’ve gotten from parents so far
Curious about the story behind the name "Yooushi"?
Yooushi was actually my nickname growing up, but to me, it’s so much more than that!
It takes me back to the old days when I used to pretend play ‘shopping’ with my cousin at grandma’s house all summer. I’d turn my clothes into a little store, and she’d be the customer.
I still remember making a big cardboard sign that said 'Yooushi,' cutting out fake money from calendar paper, and turning grandma’s sewing machine into a cash register!
That little 8-year-old girl always dreamed of having her own business, and now, 25 years later, her dream is finally coming true.
I hope this brand turns into something that inspires you to never give up on your dreams. Take it from me, IT'S NEVER TOO LATE!
